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A CoupleStrong blog
You buy a brand-new phone, revel in its speed for a week, and then—meh. That ho-hum feeling is hedonic adaptation (HA): the brain’s tendency to normalize any positive change. Now picture a marriage: early dates sparkle, wedding bells ring, and a few birthdays later you barely notice your partner packing your lunch while their forgotten text reply feels like a deliberate snub. Welcome to negative sentiment override (NSO), the cognitive filter that paints even neutral behavior in gloomy tones.
At first glance HA and NSO seem like separate beasts—one about pleasure fading, the other about negativity rising. In real life they’re often twin engines on the same downward slide. Here’s how they connect, how they quietly erode closeness, and what couples can do to stop the spiral.
What it is - The dopamine rush of novelty inevitably levels out as your brain searches for newer stimuli (thanks, survival wiring). In relationships, that means first-date butterflies give way to familiar routines; gratitude for daily kindnesses shifts to silent expectation.
Why it matters - As positive moments fade into background noise, the “emotional bank account” Dr. John Gottman describes slowly empties. With fewer noticeable deposits, the impact of any withdrawal—a missed chore, a curt reply—feels larger.
What it is - NSO occurs when accumulated disappointments create a mental filter that interprets ambiguous or even mildly positive acts as negative. Your partner’s distracted “uh-huh” registers as disinterest; a helpful suggestion sounds like criticism.
Why it matters - NSO isn’t just a mood; it’s a biased data processor. Every new interaction confirms the bleak narrative: They don’t care. They never help.
Left unchecked, the pair create a self-reinforcing cycle: dwindling appreciation fuels harsher interpretations, which in turn erase the remaining glimmers of novelty and warmth.
Breaking the Cycle: Four Research-Backed Moves
Move | How it Counters HA | How it Blunts NSO |
Inject deliberate novelty (self-expanding dates, new hobbies) | Reboots dopamine; re-highlights partner as a source of fresh reward. | Surprising kindness jars the negative filter: Oh, maybe they do care. |
Daily micro-gratitude (30-second thank-you with eye contact) | Flags ordinary positives before they fade into baseline. | Replaces blanket negativity with specific appreciation data points. |
Two-word mood check-in (each evening) | Keeps emotional awareness current, not just nostalgic. | Reduces assumption errors that feed negative interpretations. |
Fast-track repair ritual (apology + validation within 24 hrs) | Stops small hurts from becoming the “new normal” your brain adapts to. | Prevents the stockpile of grievances that power NSO. |
Hedonic adaptation quietly turns dazzling love into wallpaper; negative sentiment override then repaints that wallpaper in shades of gray. Recognize the link, and you gain leverage: rekindle novelty to refill the positive bank, practice daily gratitude to keep credits visible, and repair swiftly so negative balance never gains compound interest. Do that consistently and your relationship won’t just avoid the spiral—it will keep surprising you in the best possible ways.
Chris Cambas, MA, LMFT, Certified Gottman Therapist
"CoupleStrong" is a term used to describe a couple who share a strong and supportive bond with each other. They face challenges and obstacles together and are able to overcome them as a team. They communicate openly and honestly and are committed to each other's growth and well-being. They have a deep understanding and respect for each other's individuality, while also cherishing their shared experiences and building a life together. A couple who is "CoupleStrong" is able to weather the ups and downs of life with grace and resilience, and their love and connection only grows stronger with time.